Cheryl Nolda

Chief Growth Officer

Helping people achieve their home and lifestyle goals has been my lifelong passion for over 40 years, since I assisted my first family shortly after graduating from the University of Missouri with degrees in both English/Pre-Law and Education. I have never forgotten one of my earliest customers. She was a widowed young mother with two sick children who had lost her husband to leukemia, and their family home when the dioxin contamination problem was discovered in the now abandoned town of Times Beach, Missouri. Helping her find and finance a new home where she and her two little ones could heal and find safety and security was a profound experience for me as I began to understand the enormous impact that helping people achieve their aspirations of home can have in our communities. Serving in this industry became my life’s mission. I have been fortunate to leverage my business development and marketing communications skills as an executive leader at some of the most impactful brands in financial services; Citi, Prudential, GE, SunTrust, Citizens and Wells Fargo. At each of these, my focus was on customer needs and how best to help organizations understand and serve them.

I am honored to be a member of the HomeFactor team as I was drawn here by the company values; the passion to serve customers with integrity and trust being paramount, as well as providing great value in rates while making the process as easy as possible. The focus on creating a great company culture that excels at serving customers and drawing in new talent from our diverse communities to this business to serve across our geographies is an exciting opportunity that I want to support and foster.

While not working, my husband and I enjoy life on our farm in Central Virginia with our two Great Pyrenees dogs, goats and assorted wildlife. We are avid supporters of several childrens’ charities that include St. Jude’s, Ronald McDonald House and St. Joseph Indian School; as well as cancer research, dementia studies and various pet shelters.