Blog
Featuring latest news, stories, and corporate information from HomeFactor Financial
Blog

Market Update – Oct 28
I've seen some crazy headlines recently, all breathlessly calling the housing market in some form of collapse. I saw one headline (out of maybe 40) that actually got it right by calling-out the differences between the data and perception in today’s market, so here’s...

Revisiting the Adjustable Rate Mortgage
Since the start of 2022, the average 30yr fixed mortgage rate (as measured by the Mortgage Bankers Association) has skyrocketed 1.84 percentage points, from 3.52% to 5.36%. On a $250,000 mortgage, that represents an additional annual cost of around $4,600 in...

Why Brokers are Winning
Why are mortgage brokers gaining market share steadily each quarter? Because brokers provide far superior value to homebuyers than traditional mortgage lenders. A traditional mortgage loan officer is a bit like a car salesman working for a particular dealership. A car...

Understanding the Relationship Between Mortgage Rates and Fed Funds
Our customers often ask why mortgage rates increase before the Federal Reserve raises interest rates. The answer lies in the fact that there are many different markets in which borrowers and lenders come together and the markets for short-term borrowing are not...

Our Hiring Philosophy
"The inability to envision a certain kind of person doing a certain kind of thing because you've never seen someone who looks like him do it before is not just a vice. It's a luxury. What begins as a failure of the imagination ends as a market inefficiency: when you...

Broker vs Lender, It’s No Longer a Contest
At Home Factor, we are proud to be a mortgage broker. Why? Because the decision between being a “lender” and a “broker” should come down to one question: which one serves customers best? Anyone taking the time to assess the trends in mortgage lending will come to the...